dentsuÂ XÂ has bagged the media duties of âDairy Day Icecreamâ, following a multi-agency pitch.
Commenting on assigning the business toÂ dentsuÂ X, M N Jaganath, Co-founder, Dairy Day Ice-Cream, said, âI trustÂ dentsuÂ X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We foundÂ dentsuÂ XÂ resonating this philosophy and attitude and have chosen them to walk the path with us.âÂ
Commenting on the win, Divya Karani, Chief Executive Officer, dentsuÂ X, said, âWinning the âDairy Day Ice-creamâ is recognition of our data driven, consumer centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experienceÂ a part of everyday consumer life and conversation.â
dentsuÂ X, is the media specialist arm ofÂ DentsuÂ Aegis Network.