Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2018

Guest Times

Colors adds supernatural power to its weekday line-up with ‘Vish Ya Amrit: Sitaara’

Premiering on December 3, the show will be telecast Monday to Friday at 10.30 pm

Colors has strengthened its leadership in the fantasy and supernatural genre with the launch of ‘Vish Ya Amrit: Sitaara’ which is a recreation of the Vishakanya folklore that existed from the time of Chandragupta Maurya. Produced by Rashmi Sharma Telefilms, the show will premiere on December 3, 2018, Monday - Friday 10.30 pm.

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network, Viacom18, said, – "Colors has always created visually extravagant and immersive experiences for our viewers. With Vish Ya Amrit - Sitaara, we continue to push the boundary with unique storytelling and scale that is sure create another category milestone.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “Sitaara as a show has been conceived keeping in mind the new wave of concepts that come with a little element of thrill and keeps viewers on the edge of the seats. Our lead protagonist is torn between the love for her mother who is evil personified and her own value system which prevents her from doing anything but good. The viewers will love to see this tussle between sin and virtue and see her choose the path of righteousness going against the wishes of her mother.”

Historically speaking, the cloak of mystery concealed the identity of Vishkanyas for too long. But folklores surrounding their existence have always fascinated viewers across age groups. Colors’ newest offering, Vish Ya Amrit: Sitaara will see a beautiful portrayal of this concept that was once considered extremely powerful to combat enemies or take revenge. The show boasts of a stellar star cast, with Adaa Khan playing the title role of Sitaara, Shilpa Saklani (Vrinda)Sandeep Baswana (Kuldip Shekavat) and Shakti Anand (King Shivdaan Singh) amongst others.

Centuries ago Indian rulers trained girls to become assassins, first making them immune to poison and then – by slowly introducing poison into their systems – turning them venomous. Hence the term ‘vishkanya’. Known for their beauty, vishkanyas used seduction to escape dangerous situations and bring empires to their knees. Vish Ya Amrit: Sitaara is set in Vikralgadh village in Rajasthan and traces the journey of Sitaara, who is oblivious to her own identity. Abandoned in her infancy by her mother, she is brought up by her father Kuldip Shekavat who is a loyal palace manager to King Shivdaan Singh. Falling in love with the pretty Vrinda marks the beginning of Kuldip and the king’s downfall. The story takes a sharp turn when Sitaara embarks on a journey that forces her to choose between good and bad. Sitaara is a girl of high integrity is willing to stand by her convictions at all times, and against all people, even when it means standing up against people who might have cared for her.

Info@BestMediaInfo.com

Post a Comment