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Ex-Viacom18 Anuj Poddar joins Bajaj Electricals as Executive Director

Poddar will manage all business verticals and operations and will report to Shekhar Bajaj, Chairman and Managing Director

Anuj Poddar

Bajaj Electricals Limited, the consumer durables, lighting and engineering projects company, has announced the appointment of Anuj Poddar as its Executive Director.

Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director.

Bajaj said, “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure, Anuj provided many valuable insights that benefitted the organisation. He has ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.”

On his new role, Poddar said, “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals’ continuous transformation into a futuristic, innovative and smart-solutions company.”

Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its leadership team and was one of its founding team members. During his over 13 years with the company, he has held various leadership roles. He joined the company originally known as MTV Networks India and had crafted its India growth vision and strategy and spearheaded the formation of the Viacom 18 Media joint venture, and architected the blue print for its foray into mass entertainment with Colors.

Over the years, he was involved in the growth of the company, including its expansion into international territories, the acquisition and launch of its motion pictures business as well as its foray into the regional language networks business. Prior to Viacom 18 Media, Poddar spent nearly a decade with Arthur Andersen and KPMG and was involved in a range of consulting, mergers and acquisitions and assurance services to a range of clients across financial services, consumer, IT and ITES and other sectors.

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