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Arvind Lifestyle on-boards Dentsu India for Flying Machine and True Blue

Dentsu India will be the strategic and creative partner for the brands Flying Machine and True Blue. The account was won following a multi-agency pitch.

Arvind Lifestyle Brands has roped in Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, as the strategic and creative partner for its brands - Flying Machine and True Blue. The account was won following a multi-agency pitch.

Alok Dubey

Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division - Arvind Lifestyle Brands, said, “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

Simi Sabhaney

Commenting on the win, Simi Sabhaney, CEO, Dentsu India, said, “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.” 

Samrat Chengapa

Samrat Chengapa, Executive Vice President, Dentsu India added, “We’re absolutely delighted to have been given this opportunity to work on Arvind Brands. I believe it is a fantastic chance for us to produce some effective and great work on this journey together.”

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