With the intent to provide multilingual content to the South Asian diaspora and across the world, ZEELâs digital entertainment platform Zee5 has been launched across platforms and will offer viewers around the globe an integrated entertainment offering, with both on-demand and live TV across devices. Zee5 is now live in over 190 countries across the globe.
Outlining the global strategy, Amit Goenka, CEO, Zee International and Z5 Global, said, âAs a global content company Zee has always been at the forefront of bringing the best of Indian entertainment content to audiences around the world. With the launch of Zee5 across 190+ markets, we have moved into the next phase of our growth story. Launching Zee5 globally rather than in a staggered manner has been a conscious move in order to capitalise on the tremendous love and following the brand has amassed over the years overseas. This new chapter further strengthens us as a media and entertainment behemoth and reiterates our claim to the India story, bringing to our audiences around the globe an unrivalled content offering, using robust technology.â
Speaking on the soft launch, Archana Anand, Chief Business Officer, Zee5 Global, said, âWith over 100,000 hours of content across genres and languages, Zee5 is the singular platform that Indians and South Asians have been waiting for. With the launch of Zee5 globally, we intend to own the India peg completely and be the unequivocal go to destination for Indian content for South Asians and beyond, wherever they may be.âÂ