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What Works gives a makeover to History TV18’s series OMG! Chhattisgarh Season 3

It is What Works’ first project with History TV18, which asked the content agency to develop and execute the flagship series with a fresh perspective

What Works has successfully executed the third season of the TV series ‘OMG! Chhattisgarh’ on History TV18, featuring host Paras Tomar. The team at What Works, a content agency with storytelling and video production, was given the opportunity to make the show its own, and bring freshness to the on-going series that has seen two seasons to date.

The show brings to life some extraordinary stories of places and people from the state of Chhattisgarh. The series is an on-going collaboration between History TV18 and the Govt. of Chhattisgarh, who are looking to showcase the best the state has to offer to the rest of the country.

It is the first project for What Works with History TV18, which trusted the agency to develop and execute one of its flagship properties with a fresh perspective and a new-fangled approach.

Sangeetha Aiyer, Head, Marketing and Digital Initiatives, A+E Networks I TV18, said, “It was a great experience to work with What Works. Their varied experience has brought a breath of fresh air this season.”

Imran Shamsi, Founder, What Works, said, “We always wanted to work with History TV18 and were delighted when we finally got the opportunity. OMG! Chhattisgarh already had 2 seasons before this one, so our job was to depict the stories without the hangover of previous 2 seasons. We were taken aback by the diversity that Chhattisgarh had to offer and our team, including the host Paras Tomar, and fell in love with the people of this beautiful state. We’re extremely happy with how the show has turned out and are excited to show Chhattisgarh in a way it has never been seen before.”

The shoot took place over 13 days in Chhattisgarh, covering cities, towns and villages of the beautiful state and its diverse people. There are a total of 12 stories spread over three episodes. Some of the most interesting stories of the lot were the new internet sensation ‘India’s Rihanna - Renee Kujur’, ‘The Queen of Storytelling Teejan Bai’ and the ‘Rajnandgaon Hockey City’ along with several others that depict the diversity and variety in the culture of Chhattisgarh.

In the past, What Works has worked with web series ‘The Trip’ ft. It conceptualised and executed campaigns like ‘Sui Dhaaga Logo Reveal’ for Yash Raj Films, ‘Har Gully Mein Dhoni’ for the biopic of Indian cricketer M.S Dhoni, the official campaign for MAMI Mumbai Film Festival, co-branded films for the movie Raees in collaboration with Uber and the in-theatre promotional videos for Jagga Jasoos.

In advertising, the company has created TVCs and brand films for KFC, Flipkart and Samsung. What Works is the content agency for Kolkata Knight Riders, Anushka Sharma’s fashion brand NUSH and for Fox Star Studios. Currently, the agency is working with Vishal Bhardwaj on promoting his upcoming film ‘Pataakha’.

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