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Wavemaker and Vodafone grab top honours at Emvies 2018

Wavemaker is Media Agency of the Year with 400 points, followed by Mindshare with 305 points. The Grand Emvie went to Lodestar UM. Vodafone is Client of the Year for second time

GroupM’s Wavemaker has clinched Media Agency of the Year with 400 points at the 18th edition of Emvie Awards, organised by The Advertising Club. Wavemaker grabbed 12 Gold, 12 Silver and 20 Bronze awards.

Vodafone, for the second time at Emvies, won Client of the Year with 195 points and HUL followed with 170 points.

Kartik Sharma, CEO, Wavemaker – South Asia, said, “Winning Agency of the year and Client of the year at Emvies has always been a great feeling. Its good when the industry appreciates your work and the work gets rewarded at such an esteemed platform. This feat wouldn’t have been possible without our clients belief in us. And lastly, this award is for the team and because of the fabulous team I have, who put up such a stellar show.”

Another agency from GroupM, Mindshare India, stood second with 305 points followed by Lodestar UM with 85 points. Lodestar also bagged the Grand Emvie for Times of India’s #NoConditionsApply: Sindoor Khela campaign.

This year, TAC received 996 entries and 31 agencies participated in the competition. The event was attended by over 1,200 professionals from the Media, Marketing, Advertising and Research fraternities, out of which 21 Gold, 36 Silver, and 54 Bronze were given. The Best Implementation Team of the Year went to Lodestar UM for Samsung, shared with Wavemaker for Vodafone India.

Adjudged by 20 specialist jury members, TAC introduced a new category this year, ‘Buying Team of the Year’, under which Wavemaker’s team Ashwin Salian, Silky Seth, Shikha Saket bagged Gold for Vodafone India in digital who shared it jointly with Mindshare India’s team — Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal — for PepsiCo India.

In print, Mediacom Communication’s team Rachana Monteiro, Debankur Kashyap and Hardik Senjalia bagged Gold for P&G India and again, in TV, team Mediacom Communication — Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi and Amey — grabbed Gold for the same client P&G India.

For round one, TAC roped in as many as 159 media professionals while the final round judging saw case study presentations wherein 57 top-notch marketing professionals and three industry stalwarts from the creative agencies judged the 189 shortlisted entries.

The 18th edition of the Emvies held on Friday, October 5, at St. Regis, Mumbai.

Media agency of the year 
 No. AGENCY NAME GRAND EMVIE        20 POINTS GOLD        15 POINTS SILVER     BRONZE         5 POINTS TOTAL POINTS
10 POINTS
1 Wavemaker   12 12 20 400
2 Mindshare India   2 19 17 305
3 Lodestar UM 1 4   1 85
4 Initiative Media   1 2 4 55
5 Essence    1 1 5 50
6 Mediacom Communications Pvt. Ltd.     2 1 25
7 WATConsult   1     15
8 Madison Communications Private Limited       2 10
9 TLG INDIA PRIVATE LIMITED       2 10
10 PHD       1 5
11 Rapport Outdoor Advertising Pvt. Ltd.       1 5
  TOTAL 1 21 36 54  

 

Media client of the year

NO.

CLIENT NAME

GRAND EMVIE        20 POINTS

GOLD       
15 POINTS

SILVER   
10 POINTS

BRONZE         5 POINTS

TOTAL POINTS

1

Vodafone India Pvt. Ltd.

 

7

5

8

195

2

Hindustan Unilever Limited

 

1

11

9

170

3

Eureka Forbes

 

3

2

 

65

4

RB

 

1

2

4

55

5

Times Of India

1

2

 

 

50

6

GOOGLE

 

1

1

4

45

7

ITC Limited

 

1

1

3

40

8

Tata Global Beverages

 

1

2

1

40

9

PepsiCo India Holding Pvt. Ltd.

 

 

2

3

35

10

Samsung India Electronics Private Limited

 

2

 

 

30

Click here to view the winners list.

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