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Thrive Global India launches media platform in partnership with Times Bridge

The platform will feature original content, the latest science, expert commentary and community contributions. Through content, the platform wants to challenge notions that lack of sleep, stress, burnout, and a compromised mental or physical health is the price we must pay for success

Thrive Global India, a platform dedicated to ending India’s stress and burnout epidemic, has launched its media platform, in partnership with Times Bridge. Thrive’s website thriveglobal.in and its social media channels will present stories—including videos and podcasts—and science-based solutions to inspire and engage India’s new digital audience. It will pioneer the conversation few are having in India: The importance of well-being and productivity in leading meaningful lives. The website went live yesterday.

Thrive Global, the technology-based media and corporate services company helping individuals, companies and communities improve their well-being and performance, was founded by Arianna Huffington in November 2016. Like Thrive Global, Thrive Global India will feature original content, the latest science, expert commentary and community contributions.

In the first couple of weeks post-launch, Thrive will feature role models such as actor Sonam Kapoor, chess champion Viswanathan Anand, mythologist Devdutt Pattanaik, educationist Neerja Birla among others. With the help of true stories and contributions from role models such as business leaders, athletes, politicians, entertainers and renowned scientists and researchers, Thrive Global India wants to challenge notions that lack of sleep, stress, burnout, and a compromised mental or physical health is the price we must pay for success.

At the core of the media platform are the teachings and wisdom of ancient India and how these are increasingly relevant in our model lives. Role models, too, will share the importance of ancient Indian wisdom in their lives along with their personal experiences on how they focus, deal with stress, prioritise well-being and stay physically and mentally fit.

One of Thrive’s pivotal messages is to recalibrate our relationship with technology. While technology has numerous advantages, it is important to regulate its usage so that we use it to our benefit and not become mindless slaves to our smartphones, losing mental peace, productivity and time. Therefore Thrive is partnering with Vodafone, where the telecom giant, as a part of its #LookUp campaign, is encouraging people to look up from their phones during special occasions and have real conversations with loved ones. Vodafone’s thoughtful initiative against ‘phubbing’ supports Thrive’s overarching message of using technology responsibly. Thrive Global India has also partnered with Airbnb India on its conversation around the importance of wonder in our lives, and how it can be rekindled through travel.

Arianna Huffington

“I believe that, more than any other place in the world, India has the answers to what I see as the biggest question of our time: how we work and live in an age when change is exponentially faster and technology has permeated every aspect of our lives,” said Arianna Huffington, Founder and CEO, Thrive Global. “It is my hope that India can take the lead in answering this question, not only for Indians but for everyone around the globe.”

Rishi Jaitly

Rishi Jaitly, CEO, Times Bridge, said, "In today’s time, personal well-being holds a crucial place. The introduction of Thrive Global India’s media platform will stimulate a conversation around well-being in India, rejecting the myth that burnout is the price we must pay for success. With conversation around physical, mental, emotional self and improve both well-being and performance, this platform is one of its kind.”

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