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Ratnadeep Supermarkets appoints Triton Communications, Bangalore, as integrated advertising, creative partner

As the retail chain plans to expand its footprint across geographies, it wanted an agency partner that understands the Indian consumers across markets and took Triton on board

Triton Communications, Bangalore has bagged the account of Ratnadeep Supermarkets, the retail chain with 43 stores spread across Hyderabad and Secunderabad. Triton Communications, Bangalore, will now work as its integrated advertising and creative partner.

IG Balasubramanian

IG Balasubramanian, Head, Marketing and New Initiatives, Ratnadeep Supermarket, said, “As we expand our footprint across geographies, we wanted to have an agency partner that understands the Indian consumers across markets. We found Triton to speak the right language. We are excited to be working with Triton's team who we have found to be thoroughly professional and extremely creative.”

Ali Merchant

Talking about the win, Ali Merchant, Founder Director, Triton Communications, said, “Ratnadeep’s success over the years and the hunger for ambitious growth it has shown in recent years is a perfect example of the vibrancy of Indian entrepreneurship. We are happy to partner with them on this. We are very upbeat about taking Ratnadeep Supermarkets to the next level. I am really proud that our Bangalore team headed by Ganesh Kamath, ED South won this prestigious business.

Kamath said, “As retail shopping in India is seeing dramatic changes, destination brands will need to come up with innovative ways to connect with shoppers to maximise footfalls. It will be exciting to be part of driving this movement.”

Balasubramanian added, “Triton’s enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further. Considering Triton Communication’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”

Hyderabad-based Ratnadeep Super Market has been in the food and grocery retail business for about 30 years. It is considered as a shopping destination for varied assortment of quality national and international products. Soon it will spread across Bangalore and then onto other cities across India.

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