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Publishers on Twitter can now monetise video views from global audiences

Publishers can now unlock more revenue with In-stream Video Ads and monetise their entire global video audience on Twitter

Twitter has announced that publishers can now monetise their entire global video audience on Twitter through In-Stream Video Ads. 

In-Stream Video Ads was designed to unlock incremental revenue for top publishers who want to monetise their videos on Twitter, while making it easier for advertisers to reach influential audiences and align with great content. Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Previously, In-Stream Video Ads was limited to the markets in which publishers are based, but in many cases, publishers have a global following and global appeal. Twitter is introducing this update following feedback that there is demand to monetise a publisher’s organic following, outside of their home country.

Over the first half of 2018, publisher earnings for In-stream Video Ads have more than doubled relative to the same period in 2017.  

Publishers will be able to select markets where In-Stream Video Ads is available to monetise their organic audiences. They can change this setting just as they would all other account and monetisation settings, and it will be defaulted to their home market only.

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