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MS Dhoni and Hardik Pandya spreads Gulf Oil’s message that kids need helmets too

The ‘Guardian on Road’ initiative is aimed at creating awareness about the importance of children wearing helmets while riding pillion on two-wheelers and distribution of special helmets to kids

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Gulf Oil Lubricants India Limited (GOLIL) has started a unique nationwide campaign called ‘Guardian on road’ to spread awareness about children’s safety on two-wheelers. It is a very common scene on roads to see children pillion riders not made to wear helmets. Over 15,000 helmets will be distributed to children through this initiative.

MS Dhoni and Hardik Pandya have come out in support of this cause and joined Gulf Oil in urging parents to take a pledge to always make their kids wear helmets while riding on two-wheelers.

The Campaign:

Gulf Oil’s brand ambassador MS Dhoni kick-started the campaign by distributing helmets to children in Chennai. This fortnight-long activity will take place in key cities, including Mumbai, Coimbatore, Lucknow, Vadodara, Ranchi and Dehradun.

Ravi Chawla, MD, Gulf Oil Lubricants, said, “Children are our nation’s future. Hence, inculcating road safety habits within children at an early age is crucial to ensure their wellbeing and make them responsible citizens of future India. As a responsible brand, we have decided to distribute 15,000 of these specially designed helmets to children. We urge parents to follow the basic road safety rule of not allowing their children to ride on two-wheelers without wearing a helmet.”

Gulf Oil’s CSR initiatives have traditionally focussed on road safety and earlier they have distributed helmets to the traffic police. They have taken the message a step ahead and decided to distribute specially designed ISI-certified helmets to the children, riding pillion on two-wheelers.

It is estimated that about 29 children die in road safety accidents every day and most of them in two-wheeler accidents. Road fatalities are becoming an alarming issue in light of the increasing numbers of children riding with family on two-wheelers.

While children’s helmets are available in all sizes, Gulf Oil is distributing helmets, which are 540 mm in size and ISI-certified. These helmets typically will fit children between 8-13 years old.

Gulf Oil is also launching a pledge page on their website where people can go and take a safety pledge to ensure that children in their family never ride two-wheelers without a helmet. This page will be live on www.gulfoilindia.com. The lubricants brand is urging consumers to sign the pledge today and promote awareness among their friends and family for the cause. A few lucky pledge takers stand a chance to win a free helmet.

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