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Mondelez India showcases the joy of sharing in its new campaign

The campaign promises to bring alive the joy of gifting by bringing people together and strengthening relationships

Click on the image to watch the TVC.

This festive season, Mondelez India has yet again launched a heart-warming campaign taking forward the proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. Conceptualised by Ogilvy and Mather, the ad is set on a Diwali evening and features a young couple and their old and grumpy neighbour.

The TVC features actors, Saba Sultana, Amol Parashar along with Tinnu Anand, which brings back fond memories of the much loved ‘Khadoos Chacha Ad’. A couple decides to offer their neighbour some chocolates. The old man who doesn’t want to be disturbed and has a signboard outside his house saying “No borrowing, no disturbance, no strangers.” He is surprised to see the couple, but their sweet gesture touches his heart, and he opens the door to his house for them.

Anil Viswanathan, Director - Marketing (Chocolates), Mondelez India, said, “Over the years, Mondelez India has been an intrinsic part of festivals with Cadbury Celebrations becoming India’s favourite gifting option. Cadbury Celebrations brings alive the joy of getting people together and strengthening relationships especially during festivals like Diwali, Raksha Bandhan. We aim to bank on the Cadbury Celebrations premium selection chocolates with revamped and premium packaging to help us connect with our consumers this festive season. Our new TVC brings back a plethora of emotions, from shared values such as togetherness, goodness and collective joy.  The TVC successfully reminds us of how any act of kindness, however little it is, can bring joy to people around you, thereby building on our strong proposition of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. This Diwali, we hope to celebrate the generous instinct in everyone, showcasing how such moments go on to strengthen human relationships.”

Sukesh Nayak

Sukesh Nayak, Chief Creative Officer, Ogilvy India (West), said, "Festivals are a time when it is easy to be generous. People don't think twice. New friendships can be forged. New bonds can be created. This film is about how a young couple who decide to visit their grumpy neighbour knowing fully well that he may not appreciate company. It is a sweet story of how this couple manages to melt his heart by wishing him ‘Happy Diwali’ with Cadbury Celebrations. It manages to bring alive the beautiful spirit of the festival in a way only Cadbury can."

The company has also designed an e-commerce innovation using personalisation to take the gifting experience a notch up. Consumers will be able to personalise their heartfelt messages digitally to create a truly special personalised gift for their loved ones.

The campaign:

Credits:

Client: Mondelez

Agency: Ogilvy India

Creative team: Sukesh Nayak, Neville Shah, Hemant Sharma, Manas Thorat

Planning team: Ganapathy Balagopalan, Jasmeeta Mehta

Account management: Hephzibah Pathak, Prakash Nair, Neha Shah, Manseerat Sethi, Navika Jain

Production house: Curious Films

Director: Vivek Kakkad

Producer: Shahzad Bhagwagar

Info@BestMediaInfo.com

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