Srinivasan Swamy, Chairman of the RK Swamy Hansa Group, will take over as the Chairman and World President of the International Advertising Association (IAA), the first Indian ever to do so.
Sundar, as he is called by his friends, will lead a team of 25 executive committee members from a host of countries, including India, USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran and Nepal. He takes over from the advertising professional Felix Tataru from Romania on October 4 at a function to be held in Bucharest.
The International Advertising Association is an 80-year-old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world's most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications â€” from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners.