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InDigital announces ‘I Am Mumbai, I Am InDigital’ initiative

The digital cable television service operator will expand the television and broadband combo-offerings to other cities in the next four weeks

Hinduja Group’s IMCL has announced Mumbai specific digital initiative titled ‘I Am Mumbai, I Am InDigital’. With this, InDigital Mumbai will offer 700+ SD and HD television channels and 40 radio stations. The digital cable television service operator will expand the television and broadband combo-offerings to other cities in the next four weeks.

This expansive offering is enhanced through providing viewers a premium 22-channel bouquet of ad-free content – in partnership with One Take Media and Shemaroo Entertainment. The premium content under the NXT Services brand is available not only to InDigital customers, but also NXT Digital customers across India.

InDigital has also introduced the latest series of next-generation STBs to suit every consumer requirement at every price-point – from basic SD and HD zappers and entry-level HD Hybrid to Advanced Hybrid and 4K Android and OTT devices. The company claimed that the unique Basic HD Hybrid is a cost-effective entry-level hybrid STB for customers who want to experience the power of internet content and digital cable at an affordable price-point.

According to Vynsley Fernandes, CEO, IMCL, “Along with NXT Digital and One Fiber, IMCL is the only integrated digital distribution platform in the country, connecting customers through digital cable, satellite and broadband. Coupled with next-generation devices and expansive content, we believe that our customers will get access to a world class 3600 digital entertainment experience. We also strongly believe that the success and growth of our platforms can only be possible through a strong ecosystem, of which our business partners and last mile owners continue to remain integral part.”

As part of the future of an integrated digital experience, One Fiber, a Hinduja Group company also showcased its OTT box to complement the digital cable offerings. OneOTT Intertainment Limited (OIL) is the Hinduja Group’s foray into Telecom and Internet Services.

Yugal K Sharma, CEO, OIL, said, “OIL delivers High-Speed-Internet to its consumers over a robust, high-performance, One Fiber grid with speeds up to 1Gbps. The One service has already been rolled out in key cities including Mumbai and a new city is being added virtually every other day. OIL has also entered into strategic tie-ups with OTT content platforms and coupled with the InDigital services; the joint offerings will be formidable.”

NK Rouse, Business Head, IMCL, added, “In the fast-changing digital distribution environment, especially in a key metropolitan city like Mumbai, our partners and our LMOs need to not just keep pace with change but embrace the digital opportunities, whilst continuing to own their network. The “I Am Mumbai, I Am InDigital” initiative helps them offer a consolidated cable plus broadband plus bouquet package to their customers all at a competitive price.”

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