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Grey Group India bags creative duties of Maharishi Ayurveda

The account was won following a multi-agency pitch and will be handled from Grey’s Gurgaon office

Grey Group India has bagged the creative duties of Maharishi Ayurveda. The agency will handle the master brand and key entries in India and global markets. The account was won following a multi-agency pitch by top agencies held in Delhi-NCR. The team at Grey’s Gurgaon office will service the account.

Yashaswini Samat

Yashaswini Samat, Chairman and Managing Director, Grey Group India, said, "We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers."

Ram Shrivastava, Director, Maharishi Ayurveda Products, said, “This is a crucial time for us to strengthen our foothold in the wellness segment and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”

According to Ramesh Yadav, Global Marketing Head, Maharishi Ayurveda, “We want to intensify our efforts in India as it’s an important and growing market. We re-looked at our brand strategy that involved brand revamp and certain strategic priorities in terms of category choices with an objective of making Ayurveda relevant to today’s audience by listening to their needs and requirements.”

Maharishi Ayurveda was incepted by Maharishi Mahesh Yogi in the year 1987 with a mission to create a disease-free society. Maharishi Ayurveda today is one of the globally renowned Ayurveda brands having its presence in more than 40 countries. The brand operates across the value chain with a presence in multiple segments from Rx, wellness, and consumption to personal care with solutions for all age groups.

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