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Domino’s Pizza picks Pepsi in India, ends 20-year deal with Coca-Cola

The PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino’s restaurants in India

(L-R) Ahmed ElSheikh, President and CEO, PepsiCo India and Pratik Pota, Chief Executive Officer and Whole time Director Jubilant FoodWorks Limited

Ending its 20-year exclusive deal with Coca-Cola in India, Jubilant FoodWorks has announced PepsiCo as its new beverage partner for Domino’s Pizza India.

With a global footprint across 85 countries, Domino’s Pizza has partnership deals with Coca-Cola worldwide except Australia, New Zealand and Malaysia.

Jubilant FoodWorks holds the master franchise for Michigan-based Domino's Pizza in India, Nepal, Sri Lanka and Bangladesh. With a store count of 1,144, Domino’s is the single largest quick service restaurant chain in India, and beverage deals are seen as significant opportunities for sampling and consumer connect.

As part of the partnership, the PepsiCo portfolio of carbonated beverages of Pepsi, Mountain Dew, 7Up, and Mirinda along with Lipton Ice Tea will be sold across all Domino’s restaurants in India.

Speaking on the partnership Pratik Pota, Chief Executive Officer and Whole time Director, Jubilant FoodWorks Limited, said, “We are delighted to announce PepsiCo as the beverage partner for Domino’s Pizza India. The partnership will bring in fresh focus on our beverage portfolio. We look forward to offering greater beverage variety and thereby enhancing the Domino’s Pizza experience for our guests.”

Ahmed ElSheikh, President and CEO, PepsiCo India, said, “PepsiCo is honored to be the preferred beverage partner for Jubilant FoodWorks across its Domino’s Pizza outlets nationwide. Domino’s consumers will now be able to choose from a range of their favorite PepsiCo beverage brands across carbonated soft drinks and Lipton Ice Tea with their meals. This partnership further strengthens our position in the food service segment in India and consumers can look forward to some exciting new experiences.” 

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