Lotame, a data solutions company, has announced the launch of Lotame Strategic Services (LSS) in India. Strategic Services is a new way for publishers, agencies and advertisers to work with Lotame. Under the new offering, Lotame can now support clients with the development and execution of their data strategy as part of a hands-on managed service. The new model enables customers to benefit from all that Lotame has to offer â from its resources to its experience to its technology, ensuring data success.
âProviding clients with direct access to the resources, experience and technology needed to drive success in their data strategies has always been a priority for Lotame,â said Andy Monfried, CEO and Founder, Lotame.
He further said, âMore than ever, publishers, agencies and brands are challenged with maximising their dataâs value and putting it into action to deliver meaningful results for their business. Weâve launched a brand-new way to work with Lotame â as a managed service that supports India businesses from data strategy development to execution and beyond.â
Research finds that audience data is still underleveraged by publishers, with few having created new or meaningful revenue. With marketers, more than half say one of the main roadblocks preventing them from making use of data is their insufficient in-house capabilities. For all these organisations, data strategy development, management and execution require sizable investments in talent and technology.
Dinesh Ganti, Director of Product and Customer Success, Lotame India, said, âIn India, we saw a huge need for this in the DMP space and responded. Many DMP customers are new adopters and need support, service and strategy guidance - not just technology. With Lotame Strategic Services, we're now able to provide that above and beyond anyone else, ensuring our clients are seeing the ROI, performance and value they deserve.â