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Brands bring different colours to the celebration of Diwali

Brands like Nokia, Oppo, Pepperfry have come up with innovative campaigns to celebrate the festival of lights

Diwali, one of the most celebrated festivals in India, is not just about lights and decoration. It’s about the celebration of joy and warmth shared among friends, family and even strangers. The festival of lights binds everyone together to rejoice the win of good over evil. Brands have come up with some heart-warming campaigns to celebrate Diwali this year.

Oppo

#BestDiwaliGift

Oppo’s new ad #BestDiwaliGift tells the story of a mother-daughter relationship. The film starts with a little suspense about the secret that has been kept by the mother from her daughter. The scene changes to the daughter doing her last minute Diwali shopping. She is seen buying a bulk of everything, be it sweets or lights. The story unfolds when she visits the same orphanage from where her mother adopted her. She confesses to her mother that she knew the reality and is very happy and grateful to her for everything. The film ends with the daughter giving her mother Oppo F9 pro.

The ad:

Saregama Carvaan

#ShorYaSangeet

This Diwali, Saregama Carvaan took a different take and chose to focus on the effect of crackers on animals. The film is set on Diwali night, where one can hear and see the crackers bursting. An old man enters his house and closes all the doors and windows. The audience gets the idea that he dislikes and avoids crackers. But as the story proceeds, a dog is seen hiding under the bed, afraid of all the noise. The old man then switches on his Saregama Carvaan. The dog is quite relieved from the noise of crackers and sits on its master’s lap.

The ad:

Pepperfry

Pepperfry has launched a humorous and fun ad this Diwali. The ad starts with fictional characters like Cinderella, Red Riding Hood and Bear enjoying a party on Diwali night. Suddenly, the doorbell rings and man enters to take his daughter to the Diwali party. To that, the little girl tells her dad she is also having a party with her fictional character toys.

The ad:

Nokia

Nokia, with its Diwali ad shows off its features. Actor Alia Bhatt takes the viewers through the various features that Nokia has, be it panorama, live bokeh or clear and bright selfies.

The ad:

Manyavar

It is impossible to celebrate Diwali without Manyavar’s ad. The ethnic wear brand has launched its campaign #IndiaEthnicWeek with Virat Kohli. The campaign consists of one main ad and five short videos. The campaign covers not just Diwali but Bhai dooj and Dhanteras as well. In the video, Virat Kohli decides which kurta to wear on which day and urges everyone to join the #IndiaEthnicWeek.

The campaign:

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