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ABP gears up for 2019 polls with ‘Desh ka Mood’ show

It will be a one-stop shop on all aspects on the general elections and will cover a wide range of questions pertaining to top issues and satisfaction parameters with the central government

ABP News Network is coming up with a new show, Desh ka Mood, which will present a holistic and insightful chronicle of the entire gamut of the general elections 2019. The show will outline an in-depth analysis of the projections and the changing trends, helping the discerning viewer with the election build-up.

Avinash Pandey

Avinash Pandey, COO, ABP News Network, said, “Staying ahead of the industry, we started our very first show of 2019 elections on January 1, 2018, and we are the first one to set a benchmark in setting decisive trends in terms of covering and engagement during the elections. Desh ka Mood is a unique format that would add a touch of freshness to the entire election proceedings.”

Pandey added, “The show will be a complete one-stop shop on all aspects on the general elections and will cover a wide range of questions pertaining to ratings for national leadership, top-of-the-mind issues and satisfaction parameters with the central government. The format of the show will be to engage the well-versed audience to provide them with ‘food for thought’ with reference to the elections. The show aims at educating, updating and inspiring the viewers.”

Desh ka Mood will be on all-India projections, six monthly waves of vote and seat share for all 29 states + Delhi and UTs, making cumulative projection for all 543 Lok Sabha seats. It would keep the viewers engaged on the trends and projections over the next six months, educating the viewers on the entire election journey.

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