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Vistaprint shows the way to be professional

The online printing brand launches ‘Print karo, professional bano’ campaign to show its gamut of services in a quirky video

Click on the image to watch the TVC.

Making a name for your business is not easy as consumers today are approached by a plethora of brands every minute. Here enters online printing brand Vistaprint.in, which helps small businesses grow by creating an identity for them and making them look professional.

A video tilted ‘Print karo, professional bano’ has been released, which brings alive this very thought – If you are a professional, Vistaprint will make sure you look the part.

In the story, we see a young man meeting his future father-in-law. Initially reluctant and unsure of the boy's vocation, the girl's father is later more than impressed by the young man's professionalism. The wacky treatment and quirky music also work in favour of the story; leaving the audience with the gamut of services Vistaprint has to offer.

Bharath Sastry, CEO, Vistaprint India, said, “Vistaprint.in offers a wide selection of products and designs which can be personalised and printed. The high quality of our products and printing enables business owners and employees to look professional and feel a sense of pride. Our new campaign attempts to build on this thought and connect with customers in an engaging way. Enjoy the ‘dance of the darzi’ from Vistaprint and Sideways, the agency which conceptualised the creative. We plan to air the video mainly in digital channels, starting with YouTube.”

Sideways has conceptualised the creative. The agency spokesperson said, “The thought of being branded to look professional is a pertinent one for small businesses. We wanted to bring alive this message in a memorable way while demonstrating all the Vistaprint can do.”

The Film:

Credits:

Brand: Vistaprint

Creative agency: Sideways

Team:

Abhijit Avavsthi, Sonali Sehgal, Nivedita Agashe, Heetal Dattani, Neha Shefali, Vaibhav Patil, Aditya Dhull

Info@BestMediaInfo.com

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