Sujeet Mishra, Head of Marketing at Times Now, has moved on after a nine-month stint, yesterday being his last working day at the channel. While Mishra could not be reached for his comments, industry sources informed BestMediaInfo.com that he would be joining Zee Media Corp to head the marketing functions of its news channels.
Having joined Times Now in December last year, Mishra was leading the brandâ€™s strategic planning and communication, including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms.
With over 13 years of experience in marketing and brand communications, Mishra has joined Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News.
Prior to joining ABP News Network in 2006, Mishra had stints with Dainik Jagran and ETV Network. Mishra is an alumnus of IIM Ahmedabadâ€™s Marketing Executive Development Program.