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The Womb wins a Platinum and three Gold awards at 2018 Tangrams Effectiveness@Spikes awards

The agency sweeps all four awards for Saregama Carvaan in Effectiveness category. Mindshare Mumbai wins a Gold for Star Plus’ Nayi Soch in Media Strategy

The Womb brought a Platinum and three Gold awards home at 2018 Tangrams Effectiveness@Spikes awards announced Wednesday evening in Suntec, Singapore, bringing day 1 of Spikes Asia to a close. The agency won all medals in Effectiveness category for Saregama Carvaan.

Commenting on The Womb winning Platinum, The Effectiveness jury president David Porter, VP, Global Media, Unilever, said, “The Womb took a marketing brief and turned it into an incredibly successful product: Saregama Carvaan. It offers proof if you needed it that the largest agency groups do not have a monopoly on wisdom.”

Mindshare Mumbai won a Gold medal for Star Plus’ Nayi Soch in Media Strategy.

The Digital Strategy category saw Indian agencies winning four Bronze awards, two each by Watconsult and Foxymoron.

Indian winners:

Category

Title

Awardee

Client

Award

Effectivenes

 

Let’s make viral products instead!

The Womb Mumbai

Saregama Carvaan

Platinum

Insights / Strategic Thinking

Let’s make viral products instead!

The Womb Mumbai

Saregama Carvaan

Gold

Marketing Campaign for National Brand Development

Let’s make viral products instead!

The Womb Mumbai

Saregama Carvaan

Gold

Other Consumer Products (Incl. Durable Goods)

Let’s make viral products instead!

The Womb Mumbai

Saregama Carvaan

Gold

Media Strategy

Publications & Media

Nayi Soch (New Thinking)

Mindshare Mumbai

Star Plus

Gold

Digital Strategy

Charities, Public Health & Safety and Public Awareness Messages

#PowerlessQueen

WATConsult Mumbai

Project Nanhi Kali

Bronze

Website & Microsites

#PowerlessQueen

WATConsult Mumbai

Project Nanhi Kali

Bronze

Mobile (incl. Apps)

HBO's Suicide Squad On WhatsApp

FoxyMoron Mumbai

HBO India

Bronze

Video

The Taste That Grabs You

FoxyMoron Mumbai

Heinz Tomato Ketchup

Bronze

From over 500 entries 92 awards were presented including 3 Platinum awards, 33 Gold, 28 Silver and 28 Bronze Awards. Evaluated by a jury of top client and agency professionals the entries were submitted from 16 countries with Indian companies leading the way, followed closely by China.

CHE Proximity Melbourne, Australia were recognised as Digital Strategy Agency of the Year and Effectiveness Agency of the Year with PHD Auckland, New Zealand awarded the Media Strategy Agency of the Year. Tangrams Network Agency of the Year was awarded to the Mindshare Network.

Info@BestMediaInfo.com

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