Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Swaroop Banerjee as the Chief Operating Officer, Zee Live.
In his new role, Banerjee will be responsible for the overall functioning of Zee Live, and will report to ZEEL MD and CEO, Punit Goenka.
Banerjee comes with over 16 years of experience in the integrated revenue models spanning across genres and has closely worked with teams in over seven nations to constantly innovate the evolving culture dynamics in revenue generation platforms within the M&E space. He has managed revenue capabilities for new media digital content for platforms and brands in music, effectively creating IPR for music, lifestyle and sports.
Previously, Banerjee has worked with Laqshya Media House, Viacom18, Star, MTV Asia, Zapak and Wizcraft.