Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2018

Guest Times

Star Bharat brings new mythology series RadhaKrishn

To be launched on October 1, the show will be aired from Monday to Saturday at 9 pm. A 10-foot golden flute will travel across 100 Indian cities as a part of the marketing campaign

The Starcast along with producer of Star Bharat's RadhaKrishn- L-R (Arpit Ranka, Sidharth Kumar Tewary, Reena Kapoor, Sumedh Mudgalkar, Mallika Singh, Rakesh Kukreti, Akangsha Rawat and Gavie Chahal)

Star Bharat has announced the launch of its new mythological series RadhaKrishn, which will depict the love saga of Radha and Krishna. To be launched on October 1 at 9 pm, the show is shot on five different sets — Golok, Vrindavan, Gokul, Barsana and Kans Mahal.

Also read: Memes and GIFs: New ways to grab a consumer's attention

Looking like an expensive property, the show is being produced by Swastik Productions under the guidance of Siddharth Kumar Tewary. Music director Surya Raj Kamal’s original and soulful compositions add to the charm.

Also read: Is content a much-abused word these days?

RadhaKrishn is expected to appeal to every generation of viewers through its creative story-telling, musical score, choreography and visuals. The channel released a first glimpse of the show with a captivating music video, which it is claimed has gone viral, being shared by millions across the country to wish one another for Janmashtami.

Bollywood choreographer Chinni Prakash and his wife Rekha Chinni Prakash add to the musical journey through traditional dances and RaasLeela, curated to depict the enriching experiences and emotions of love.

The show features Sumedh Mudgalkar as Krishna and Mallika Singh as Radha. Gavie Chahal plays the role of Nand, Reena Kapoor will be seen as Yashoda, and Arpit Ranka portrays the powerful and evil King Kans.

The spokesperson of the channel said, “RadhaKrishn is a perfect blend of the channel’s philosophy of rootedness in Indian culture and tradition while engaging the audience with a story that has never been seen before in this space. Star Bharat constantly strives to provide an exciting and diverse portfolio in ‘family-viewing’ experiences. RadhaKrishn, with its appealing aesthetics, will inspire positivity this festive season. The scale of RadhaKrishn will redefine television content and set the bar higher.”

Star Bharat will showcase the representation of RadhaKrishn’s love — Krishna’s Bansuri. To celebrate RadhaKrishn’s love through this symbol, Star Bharat will initiate a Bansuri Yatra across 100+ towns and cities, through the heartland of the country, for all to see. The 10-foot, golden Bansuri, adorned with peacock feathers, will begin its journey at the birthplace of Krishna where it will be blessed by 151 pujaaris, after which it will provide an immersive consumer experience to those in its path; transporting one back to the era of RadhaKrishn. The bansuri was unveiled by the cast in Vrindavan, kick-starting the auspicious journey of RadhaKrishn.

Info@BestMediaInfo.com

Post a Comment