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Spikes Asia 2018: Propaganda India and FCB Ulka win a Grand Prix each for India

Propaganda India also named Independent agency of the year. Indian agencies bring a total of 45 awards home including two Grand Prix, six Gold, 12 Silver, 23 Bronze, a Glass and a Creative Effectiveness Spike

The Music Grand Prix awarded to Propaganda India

Bangalore based independent agency Propaganda India won a Grand Prix in Music besides winning the Independent agency of the year while FCB Ulka won the second Grand Prix in Glass for India at 2018 Spikes Asia awards held this evening in Singapore.

Propaganda India won the Grand Prix for #Giveabeat - a song for heart disease driven by the percussion of heartbeats done for Max Healthcare.

When it comes to campaigns in healthcare, if content finds a format that’s relatable to everyone, association with a cause creates impact. The right mix happened when Propaganda jammed with popular Indian rapper Brodha V and musician producer Sanjeev T to help create a song for #GiveABeat - an initiative to raise awareness about children with Congenital Heart Disease. Utilising the most primal beat known to human existence, heartbeats, as the percussive element, a song on CHD was composed which asked people to donate a heartbeat.

#GiveABeat

Melvin Jacob John, ECD, Propaganda India, said, "Is this for real? I’ve asked this question countless times after the news rolled out. But it’s real and so is the massive teamwork that turned #GiveABeat into a Grand Prix winner. Goes to exemplify Propaganda’s re-energised collaborative energy to make digital more than just cold data or algorithms - to make digital human again - and going back to the internal percussion that we all share does just that."

Priya Jayaraman, Founder and CEO, Propaganda India, said "I am still trying to soak this in and I can’t thank Max Healthcare team and Max Group team enough in believing in our ideas. Every single client of ours who have kept us going, walking with us as we tread newer territories and conquer them creatively. This win comes at a moment when independent agencies operating in the new digital landscape are becoming change agents in advertising operating at the cusp of art, content and code. We are so charged up as an agency for Dreaming Big and can’t wait to show you what more we have in store."

Mohan Menon, VP and Head Marketing, Max Healthcare, said, "We enjoy working with Propaganda India and when they presented #GiveABeat – it was a winner right then. We see so many CHD and other cases walk into hospitals and when we heard this – we knew can make a difference to so many lives. It connected with what we are striving to achieve in healthcare communication where education and empathy are extremely important to create impact and positive change."

Nitin Thakur, Director Brand and Communication, Max India, said, "As a Group, we always try to ensure that whatever we do truly reflects our core values and corporate ethos. The concept of #GiveABeat connects to audiences on a very primal level, and while simple, it is also universal in its appeal. Which is why when Propaganda proposed the idea to us as a joint campaign with Max Healthcare, we agreed to it immediately. I would like to congratulate Propaganda on this win and wish them many more such successes in the future. We are  glad to have been part of this journey."

FCB Ulka Gurgaon won the Grand Prix for its ‘Sindoor khela – No conditions apply’ campaign done for The Times of India.

Speaking about TOI’s #NoConditionsApply campaign, Sumeli Chatterjee, Vice-President, Brand, The Times Of India, said, "We believe in progressive change and inclusive growth in our society. ‘Change begins here’ – is not just a tag line for us, this sits at the core of our brand TOI , our thinking and our work. Through this initiative, we talk of progressive empowerment and gender equity. We wanted this campaign to urge women to empower other women, stand for one another as one gender and not allow women to be discriminated against with the tags of marital status, sexual orientation, motherhood status etc. We did not want to create just another film, but, we wanted to start conversations about social inclusion with real people and real emotions. Hence, it was imperative that we lead by example that would capture the real change in action. The #NoConditionsApply Sindoor Khela that was held last year at Tridhara Sammilani Pandal in Kolkata created anequal opportunity for all women to celebrate together. The film and the conversations around this celebration captures the real emotions of all those who attended. We are humbled by all the love and acceptance showered by millions of women and men across the country, and the critical acclaim at the national and international stage. #NoConditionsApply stands for our continued belief in equal opportunity for man and woman in ambition, growth, education and celebration. With the next leg of our campaign which has been recently announced, we hope to realise our vision further and unify the nation's voice to echo our message."

Along with two Grand Prix, Indian agencies brought a total of 45 awards home including six Gold, 12 Silver, 23 Bronze, a Glass and a Creative Effectiveness Spike. There were 89 shortlists from India this year.

TBWA\India topped the Indian winners’ list with a total of 10 awards including two Gold, five Silver and three Bronze awards. Cheil Worldwide India too won two Gold besides a Silver and a Bronze. DDB Mudra stood second in terms of number of medals with seven awards including a Gold, five Silver and a Bronze awards. Early Man Films won five medals including two Silver and three Bronze.

Agency-wise tally of Indian winners:

Agency

Grand Prix

Gold

Silver

Bronze

Glass

Creative Effectiveness

Total

20:20 MSL, Mumbai

   

1

2

   

3

BBDO India

     

1

 

1

2

Cheil Worldwide India

 

2

1

1

   

4

DDB Mudra

 

1

 

5

1

 

7

Early Man Films

   

2

3

   

5

Famous Innovations

     

1

   

1

FCB Ulka

1

 

1

2

   

4

Grey India

   

1

1

   

2

Leo Burnett India

     

1

   

1

Lodestar UM

 

1

       

1

Mindshsare

     

1

   

1

Propaganda India

1

         

1

TBWA\India

 

2

5

3

   

10

Watconsult

   

1

2

   

3

All winners from India:

Title

Client

Product

Entrant

Award

Print & Publishing

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Gold

Don't Eat The News

Religare Health Insurance

Religare Health Insurance

Famous Innovations, Mumbai

Bronze

PR

Vicks-Touch Of Care

P&G

Vicks

20:20 MSL, Mumbai

Silver

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Bronze

Vicks-Touch Of Care

P&G

Vicks

20:20 MSL, Mumbai

Bronze

Comparison Adds Pressure #Releasethepressure

Mirinda

Mirinda

BBDO India, Gurgaon

Bronze

Ourdoor

Sehat Ka Batua - The Health Purse

Mahindra Rise

CSR

Grey India, Mumbai

Silver

Music

#Giveabeat - A Song For Heart Disease Driven By The Percussion Of Heartbeats

Max Healthcare & Max Group

Max Healthcare

Propaganda India, Bangalore

Grand Prix

Suede Gully

Puma

Puma Suedes

DDB Mudra, Mumbai

Bronze

Mobile

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide, Gurgaon

Gold

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide, Gurgaon

Silver

Activating Infection Alert System In Rural India

Hindustan Unilever Limited

Lifebuoy

Mindshare, Mumbai

Bronze

Media

Samsung-Ndtv Camera Partnership

Samsung India Private Limited

Samsung Smartphone Cameras

Lodestar UM, Mumbai

Gold

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult, Mumbai

Bronze

Integrated

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCB Ulka, Gurgaon

Silver

Healthcare

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide, Gurgaon

Gold

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Gold

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Gold

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Silver

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Silver

Vicks-Touch Of Care

P&G

Vicks

20:20 MSL, Mumbai

Bronze

The Good Vibes Project

Sense International India

Mobile App For The Deafblind

Cheil Worldwide, Gurgaon

Bronze

Sehat Ka Batua - The Health Purse

Mahindra Rise

Csr

Grey India, Mumbai

Bronze

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Bronze

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Bronze

Glass - The Award For Change

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCB Ulka, Gurgaon

Grand Prix

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Glass

Film Craft

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films

Silver

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films

Silver

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films

Bronze

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Films

Bronze

Film

       

The Story Of Kaveri (And Every River Everywhere)

Reforestindia.In

Reforestation

Early Man Film

Bronze

Entertainment

Choose For Change

P&G

Shiksha

Leo Burnett India, Mumbai

Bronze

Suede Gully

Puma

Puma Suedes

DDB Mudra, Mumbai

Bronze

Direct

       

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Bronze

Project Free Period

Stayfree

Sanitary Napkins

DDB Mudra, Mumbai

Bronze

Sindoor Khela - No Conditions Apply

The Times Of India

Newspaper

FCB Ulka, Gurgaon

Bronze

Digital

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult, Mumbai

Silver

#Powerlessqueen

Project Nanhi Kali

Non Profit Organisation

Watconsult, Mumbai

Bronze

Design

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Silver

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Silver

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Silver

Blink To Speak

Asha Ek Hope & Neurogen Brain & Spine Institute

Blink To Speak Eye Language Book

TBWA\India, Mumbai

Bronze

Creative Effectiveness

#Sharetheload

P&G India

Ariel Matic

BBDO India, Mumbai

Creative Effectiveness Spike

Brand Experience & Activation

Sindoor Khela - No Conditions Apply

The Times of India

Newspaper

FCB Ulka, Gurgaon

Bronze

 

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