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Radio One launches new audience tracker on its 11th anniversary

The report tracks ‘brand/category preference’ behaviour of 4.2 million upscale listeners (as per IRS) of 94.3 Radio One in Delhi, Mumbai and Bangalore

Next Radio’s 94.3 Radio One India has launched a new audience tracker called the ‘International Indian Annual Monitor’ report on its 11th anniversary. The international radio station will complete 11 years on September 18.

The report tracks ‘brand/category preference’ behaviour of 4.2 million upscale listeners (as per IRS) of 94.3 Radio One in Delhi, Mumbai and Bangalore – the largest media markets. The annual report has a foreword by industry stalwarts Sam Balsara, Sunil Lulla, Ashish Pherwani, Leo Puri, Madhu Dutta, Sulina Menon and Subhodip Pal.

The report was created with queries pertaining to brands/categories that were designed as ‘help questions’ and not research. These 'help questions' were asked by Radio One RJs on its stations and to 1.3 million fans of 94.3 Radio One on Facebook. The questions sought genuine listener advice and listeners helped their favourite RJs in making real-life product and brand choices.

Extensive responses have been tabulated in the report to provide valuable insights for future content creation and improving brand conversation impact for advertisers, exclusively within this upscale audience of 94.3 Radio One. The complimentary Annual International Indian monitor report can be accessed from ­­­­­­­https://tinyurl.com/y8hspppb

Vineet Singh Hukmani

“On our 11th anniversary we at 94.3 Radio One feel the deepest connection with our tribe – The International Indian. The International Indian Annual Monitor, a first for any media company in India, directly tracks our upscale audience consistently and accurately to build enhanced value for our listeners and advertisers in the digital age. Our 11thanniversary is a momentous occasion for us to thank our listeners, advertisers, business partners, board and team members for their fabulous contribution throughout our ‘different’ 11-year journey,” said Vineet Singh Hukmani, MD and CEO, Next Radio Ltd., who also completes 11 years with the company.

Music video for 11th year by in-house Radio One band

The theme for the 11th year celebration is ‘Whatever It Takes’ – A ‘rejuvenated commitment’ to listeners, advertisers and well-wishers. This theme is expressed in a song performed by the in-house band of the company. The music video can be seen at https://bit.ly/2PDQrpw

New content for the 11th year

Radio One is refreshing the sound design of the station to be even more current. This will help listeners feel the ‘renewed connect with a global quality sound’. The FM station will have Kabir Bedi anchoring a new programme on air called #OneWon that showcases how 1+1 = 11. It highlights unique situations that came together during the year to create a winning combination.

“Radio One will also have enhanced Indian and international celebrity participation to amplify the celebration in our listener community,” said Anil Machado, COO, Programming and Innovations.

The company has designed a new logo to commemorate the 11th year with the tagline – Celebrating 11 different years. Station heads of 94.3 Radio One, across all the seven cities, have kicked off a special two-month programme that involves health check-up camps, motivational offsite visits and special movie screenings and fun outings for both employees and listeners.

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