Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, One by AOL and Yahoo Gemini, into a set of solutions that make it easier for advertisers and publishers to drive growth.
The suite activates Oathâs trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified DSP offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an on-going basis.
âOath Ad Platforms is the culmination of years of experience, creating world-class advertising offerings powered by data and designed to build brands,â said Tim Armstrong, CEO of Oath. âWeâve combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Oath Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to todayâs digital advertising challenges.â
Oath Ad Platforms offers solutions for both marketers and publishers, including:
Oath Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native marketplace and exchanges, the platform provides advertisers with the tools and data they need to buy how they want and connect with consumers in intelligent ways.
Oath Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omni-channel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Oath's high-quality advertisers through revenue and video management solutions, powered by data.
With enhanced access to diversified monetisation options, plus customisation and controls, Oath empowers publishers to build experiences their customers will love. Oath continues to consolidate its supply suite and introduce new tools for publishers, including an Oath Ads SDK, which will roll out in 2019.