Motivator, a GroupM agency, has announced the appointment of Mausumi Kar as its India Managing Director effective from October 1, 2018. She will be Motivatorâ€™s first woman Managing Director and will report into Sam Singh, CEO of GroupM, South Asia.
Till recently, she was serving as Managing Partner, GroupM India. Kar has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus, North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.
Singh said, â€śItâ€™s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. Iâ€™m looking forward to working with her and wish her all the best for her new role.â€ť
Talking about her new role, Kar said, â€śIt has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aimÂ would be to become a trusted advisor to my clients and help them in delivering superior value whileÂ delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faithÂ in me. I am grateful to my team which has made me shine.â€ť
Kar has over 25 years of experience in the field of media, entertainment and advertising and excels in brand management, communication planning, consumer insights, ideation and execution and digital strategy. In her professional tenure, she has held prestigious roles at IPG Group, Havas Group and ESPN-Star Sports.