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MagicCircle wins Apis business

MagicCircle will be handling the entire Honey portfolio along with Jams, Pickle, Dates and Ginger Garlic Paste

Apis India has appointed MagicCircle as their agency partner for its wide range of products. One of the fastest growing brands in FMCG, Apis is a prominent manufacturer and the biggest exporter of Honey since 1993.

MagicCircle will be handling the entire Honey portfolio along with Jams, Pickle, Dates and Ginger Garlic Paste. The agency has already won three large businesses in MakeMyTrip, Goibibo and Intex within weeks of its Launch.

Amit Anand

On selecting MagicCircle, Amit Anand, MD Apis India, said, “We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for Apis and, in MagicCircle, we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful and long partnership.”

Hemant Misra

Hemant Misra, Managing Director, MagicCircle, said on the new win, “It has been my stated desire to partner ambitious Indian brands. We are truly fortunate to be chosen by Apis to partner them. The hunger and ambition at Apis is infectious, there is an enviable blend of top quality product and top quality talent that we will truly enjoy partnering. We look forward to creating case studies together.”

A full service agency headquartered in Gurugram, MagicCircle was launched on May 1, 2018 by Misra partnered by Natwar Singh and Dheeraj Renganath.

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