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Madison Media is Bajaj Electricals’ agency-on-record

The agency will handle the duties across media and the account is estimated to be Rs 100 crore per annum

Bajaj Electricals has appointed Madison Media as its agency-on-record after a multi-agency pitch. Madison will handle the duties across media. The account is estimated to be Rs 100 crore per annum across all media.

Hemal Vadera, Head, Advertising, Digital and Branding, Bajaj Electricals, said, “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

Vikram Sakhuja

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are very proud and excited to have won the Bajaj Electricals account and look forward to using media with impact to grow the brand and category.”

Bajaj Electricals Limited is a part of ‘Bajaj Group’ and is present across consumer products (appliances, fans and lighting), luminaires, EPC (illumination, transmission towers and power distribution) and exports divisions.

Madison Media Group is a part of Madison World, which also has specialist units in advertising, business analytics, out-of-home, PR, mobile, retail, sports and entertainment.

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