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Lowe Lintas bags creative duties of supplements brand Setu

The agency will create a strategic roadmap for the brand, supported with digital-first thinking on communication

Setu, a natural nutritional supplements brand, has awarded its creative mandate to Lowe Lintas.

As part of the mandate, Lowe Lintas will create a strong strategic roadmap for the brand, supported with digital-first thinking on communication. The Mumbai office of Lowe Lintas will handle the business.

The win comes on the back of Lowe Lintas’ experience in successfully building start-up brands, a few of which have become 'Unicorns', with valuations exceeding $1bn.

Nihaal Mariwala

Nihaal Mariwala, Founder, Setu, said, "We at Setu are very excited to work with Lowe Lintas on the next phase of our evolution as a brand. Their extensive and storied history in the consumer goods space will serve as well as we continue to craft the natural supplementation brand of choice for the Indian consumer. We look forward to reinforcing the importance of preventive nutrition and good health to our Indian audiences through unique, clutter breaking and compelling campaigns."

Raj Gupta

Raj Gupta, CEO, Lowe Lintas, said, "Health supplements are fast gaining relevance in our lives and growing at a robust pace. It’s a nuanced category and building a brand like Setu in such a category is extremely exciting. As digital plays a critical role in this category, a lot of work on this brand would be led by digital, which makes it even more exciting."

Setu is a new-age, naturally-led brand that crafts nutritional solutions to strengthen body functions against modern lifestyle induced conditions. Currently, Setu is available exclusively online but is building out significant offline distribution and sales capabilities.

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