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India secures 15 shortlists for the WARC Prize for Asian Strategy 2018

McCann Worldgroup and Ogilvy & Mather lead the shortlist pack from India this year. The other Indian shortlists are from Leo Burnett, The Womb, Cheil, Mullen Lowe Lintas Group

WARC Prize for Asian Strategy 2018 has announced its shortlist where 15 entries from India have made the cut.

McCann Worldgroup India’s six campaigns have been shortlisted: ‘Opening the door for self breast examination’ for Narayana Health, ‘Making the invisible visible’ for Reckitt Benckiser’s Dettol, Harpic’s ‘India’s newest status symbol’, ‘The most unpleasant experience’, Paytm’s ‘Helping India cope with the death of cash’ and Reebok's 'Girls (Don't) Fight'.

Ogilvy & Mather India’s four campaigns have been shortlisted: ‘Swasth India Mission’ for ITC Savlon, ‘Vodafone Sakhi – SMS to fight sexual harassment’ and ‘#LookUp’ for Vodafone India and ‘#GoSafeOutside’ for HUL’s Hamam.

Leo Burnett India has a shortlist for P&G Whisper’s campaign ‘Sit improper’. Mullen Lowe Lintas Group has a shortlist for Tata Tea’s ‘Alarm bajne se pehle jaago re – Awaken before the alarm goes off’. Cheil India’s campaign ‘Good vibes’ for Sense International India has also been shortlisted. The Womb’s campaign ‘Carvaan’ for Saregama is another shortlist from India.

Another shortlisted campaign for India was 'Touch of Care' for P&G's done by Publicis Singapore and MSL India.

A total of 30 campaigns covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia.

There are also multiple papers from China, Indonesia, Malaysia, the Philippines and Singapore as well as campaigns from, Japan, South Korea and Thailand.

A wide variety of categories are represented, including FMCG, health, retail, telecoms and travel. And a number of international brands, such as KFC, Quaker Oats and Vodafone, sit alongside local ones including Mudah.my in Malaysia, Tata Tea in India and Seoul Dairy's Grill Grill Cheese product in South Korea.

The winners for this year's WARC Prize for Asian Strategy will be announced in early November.

The WARC Prize for Asian Strategy, now in its eighth year, is being judged by an eminent panel of 23 client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg's. There is a $10,000 Prize fund for the top winning papers that best showcase Asia's smartest marketing campaigns.

WARC Prize for Asian Strategy 2018 – Shortlist
Title Brand Parent Lead Agency / Agencies Contributing Agency / Agencies Country
Capture Verena Sure Verena International Co. Ltd. McCann Worldgroup Thailand   Thailand
Ho Ee Ki – Let It Go Mudah.my Mudah.my Sdn Bhd Isobar Malaysia Universal McCann Malaysia, Sotong Potong Studio Sdn Bhd, Tien Creative Sdn Bhd, Society Malaysia
Swasth India Mission Savlon ITC Ogilvy   India
Intense Temperatures Thermos Thermos McCann Worldgroup Japan   Japan
Dead Whale Greenpeace Philippines Greenpeace Philippines Dentsu Jayme Syfu Dentsu X, iProspect Philippines
Carvaan Saregama Saregama The Womb   India
Defined by our values United Overseas Bank (UOB) United Overseas Bank (UOB) BBH Asia Pacific, ZenithOptimedia   Singapore
Touch of Care  Vicks Procter & Gamble Publicis Singapore MSL India India
Overnight Oats Quaker Oats PepsiCo BBDO Guerrero   Philippines
Girls (Don't) Fight Reebok Reebok McCann Worldgroup   India
Gamers' Playground KFC Yum! China Mindshare   China
Hijacking the largest shopping festival in the world UNIQLO UNIQLO Mindshare   China
Full-heart support for Gaokao McDonald’s McDonald’s China BBDO China   China
Touch Johnson's Baby Johnson & Johnson Indonesia BBDO Indonesia DDB Indonesia, Golin Indonesia, J3 Indonesia Indonesia
Neighbourhood 15 Hotel Indigo IHG Iris Worldwide   Indonesia, Singapore
Sit Improper Whisper Procter & Gamble Leo Burnett India   India
Opening the door for self breast examination Narayana Health Narayana Hrudayalaya Limited McCann Worldgroup India   India
Welcome to the era of sam-chee Mokjang Nadeuli Grill Cheese Seoul Dairy McCann Worldgroup   South Korea
Valentine's joy for the heartbroken Jollibee Jollibee Foods Corporation, Inc. McCann Worldgroup Philippines   Philippines
Making the invisible visible Dettol Reckitt Benckiser McCann Worldgroup India Impact Communications India
Helping India cope with the death of cash Paytm One97 Communications Pvt. Ltd McCann Worldgroup India   India
Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off Tata Tea Tata Global Beverages Limited MullenLowe Lintas Group India Maxus Global, 22feet Tribal Worldwide India
The most unpleasant experience Harpic Reckitt Benckiser McCann Worldgroup India   India
India’s newest status symbol Harpic Reckitt Benckiser McCann Worldgroup India   India
If you can dream it, you can Pylox it Nippon Pylox Nippon Paint Malaysia Sdn Bhd Ensemble Worldwide   Malaysia
PokéMobile Hotlink Maxis Berhad Ensemble Worldwide   Malaysia
Vodafone Sakhi – SMS to fight sexual harassment Vodafone India Vodafone India Limited Ogilvy Mumbai Ogilvy India India
#LookUp Vodafone India Vodafone India Limited Ogilvy Mumbai   India
#GoSafeOutside Hamam Hindustan Unilever Ogilvy   India
Good Vibes Sense International India Sense International India Cheil India   India

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