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Gozoop Middle East wins digital marketing mandate for Dubai Sports City

It will focus on the end-to-end digital communication for the brand, which includes brand campaigns, content strategy, social media, web and technical services

Gozoop, an integrated marketing company, has won the digital marketing mandate for Dubai Sports City (DSC), for the promotion of upcoming Asia Cup 2018 to be hosted by the UAE.

As part of the mandate, Gozoop Middle East will focus on the end-to-end digital communication for the brand, which includes brand campaigns, content strategy, social media, web and technical services. Gozoop, which has offices in Dubai and India, will leverage a unique digital first, multi-platform approach in order to drive awareness and maximise ROI for the upcoming Asia Cup 2018.

Somesh Khandalkar, Operations Head Gozoop Middle East, said, “Our experience of working with sports teams and managing large-scale events would surely come in handy now. We bring to table strong content creation ability coupled with solid experience of performance marketing. The team is confident of delivering best to Dubai Sports City for the upcoming Asia Cup 2018. DSC has conducted some very successful series in the past and in them we find a partner who is digitally cognizant. We look forward to be their trusted partners and make Asia Cup 2018 a great success.”

Rajeshree Iyer, Media and Marketing Consultant, Dubai Sports City, said, "Sports City strives to provide best sporting experience at every touch point. Gozoop has perfectly aligned themselves with our objectives from the get go. Positioned uniquely given their young creative team and vast sporting experience which they bring to the table, they are a right fit for this flagship event and we look forward to continuing the association.”

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