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Figaro tells consumers to make the right choice and lead a healthy life

Conceptualised by Bounce Advertising, the campaign ‘Battle of Minds’ aims at eliminating the misconception that olive oil is only for continental salads and pastas and highlights how it can be used for everyday Indian cooking

Click on the image to watch the TVC.

Deoleo, the olive oil importer brand, has announced the launch of two TVCs showcasing how Figaro olive oil is the healthy choice in a heart-warming and relatable concept themed ‘Battle of Minds’ that clears the myths around the use of olive oil in Indian cuisine.

Conceptualised by Bounce Advertising, the TVCs show a man and a woman debate with their good and wicked sides on whether they should switch to healthy eating or gorge on junk food. Figaro olive oil is then introduced, relieving them of the hassle to decide on the right healthy choice and brings an end to the fight in their minds. The concept leaves the viewers with two thoughts: ‘Eat to Live’ as the message to drive home the thought of living healthy with olive oil and ‘Simply Choose Figaro’ that aims to tell us not to make a choice but simply reach out to Figaro for daily cooking needs.

Susana Toribio Bustelo, Country Manager, India, Deoleo, said, “Figaro was launched in India 14 years ago and it has the highest recall in the olive oil category. As we surround ourselves with making healthy choices, Deoleo aims to build the brand Figaro with focus on a strong sales force, robust logistics and distribution network. This TVC will only further strengthen our efforts in building the brand Figaro for our Indian consumers.”

Satarupa Majumdar, Marketing Manager, India Operations, Deoleo, said, “With the introduction of Figaro olive oil, Indian consumers have seen a tremendous change in the way they cook and undoubtedly, the credit goes to the health benefits that it provides.”

Ajay Uthaman, CEO and Founder, Bounce, said, “As challenging as it was to talk about the health benefits of olive oil, it was also aimed at eliminating the misconception that olive oil is only for continental salads and pastas and highlight how it can be used for everyday Indian cooking. Creatively, we have tried to bring alive the perfect solution which is not to make a choice at all, but ‘Simply choose Figaro.’”

The campaign:

Credits:

Client: Deoleo India

Senior Leadership: Susana Toribio Bustelo, Country Manager, India, Satarupa Majumdar, Marketing Manager, India Operations

Agency: Bounce Advertising

CEO and Founder (Agency): Ajay Uthaman

Creative Director: Leonora Pinto

Senior Creative Director: Srinivas Naidu

Production House:  Skylark Productions

Producer: Savio Shenoy

Director: Nakul Waghela

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