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Excitel Broadband awards DViO Digital its digital marketing mandate

The mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy to drive business results for the wired broadband service provider

Wired broadband service providers Excitel Broadband has chosen DViO Digital as its digital marketing partner following a multi-agency pitch. DViO's mandate is to provide strategic recommendations and build a strong communication and digital touch-point strategy to drive business results for Excitel Broadband. The brand has a dedicated fibre backbone, top-of-the-line data centres, flawless international connectivity, benchmark peering agreements and outstanding customer support, and DViO is all set to take the brand’s qualities to new heights.

Sowmya Iyer, CEO and Founder, DViO Digital, said, “Excitel is committed to taking high-speed broadband to every nook and corner of India. DViO is committed to harness digital channels, precision targeting and contextual communication to help Excitel achieve this. It's exciting because we are poised to change the face of home entertainment in India.”

Vivek Raina, CEO, Excitel Broadband, said, “We at Excitel are constantly striving toward effective innovation and focus on latest technology, which gives us an edge and has led us to become one of the top players in the wired broadband segment. We have ambitious plans for the growth of Excitel and we know that DViO Digital is aligned with our vision of taking the brand to the large youth audience in India. DViO Digital has done remarkable work for different brands that were targeting the youth. Excitel’s audience consists of mostly digital natives, which led us to choose DViO Digital as our Digital Marketing Partner to help us craft and execute our digital-first engagement experiences.”

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