Tini Sevak has joined CNN to lead its international data strategy, create new solutions that inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight.
As Vice-President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as well as out-of-house capabilities. Through a mix of audience insights, digital analytics and commercial data innovation, the Audiences and Data Group sits at the heart of CNNIC to ensure measurable and actionable data insights drive client campaigns as well as the commercial strategy of CNN International.
Sevak is part of CNNICâs Senior Management Team and reports directly to CNNIC President Rani Raad.
âA key part of transforming our business has been to ensure that data is at the heart of everything that we do,â said Raad. âHaving already seen our Audiences And Data Group introduce improved business intelligence and client solutions, I am delighted that Tini will now be at the forefront of driving us forward with new ideas and solutions that give greater accountability to clients and sophisticated data-driven insight into decision-making, campaigns and partnerships.â
Joining CNN from data and analytics provider YouGov, where she was Global Director of Data Applications, Sevak previously spent over 14 years at media agencies Mindshare and Starcom working with digital, data, analytics and technology to lead client transformation by turning insights into actions that drive business decisions. Clients spanned categories such as pharmaceuticals, automotive, finance, telecommunication, and FMCG.
âThe increased pace of change in data and technology is providing new and better ways to understand, define and measure audiences not just for CNN but for our clients,â said Sevak. "I am thrilled to be joining the No. 1 international news brand in TV and digital with a remit to build on what CNN is already doing to strike the balance between creativity and data in the development of truly innovative content solutions. Content is, and will continue to be, key even as the definition of TV evolves, and Iâm looking forward to how data can play an even bigger role in the future of our business and inform how and when to talk to our audiences.â