Spatial Access, the media audit and advisory company, has appointed Anil Kumar as its Head of Strategy. Kumar comes with over two decades of experience in multiple markets and agencies and most recently he was associated with Wavemaker, Mumbai.
â€śAnilâ€™s one-point agenda will be to bring more transparency and better ROI for our clientâ€™s media spends,â€ť said Vineet Sodhani, CEO, Spatial Access.
â€śHis deep and wide experience in media agencies and media houses will help us drive our transparency agenda. He will also enhance client deliveries by giving strategic inputs on their media spends with the objective of improving their ROI,â€ť Sodhani added.
Prior to joining Spatial Access, Kumar was working with Wavemaker where he worked on multiple clients like Tata Sky, Kotak, Zydus and DPA. And before that, he was with MediaCom, Starcom, Mudra Max, BCCL and Lodestar.
Kumar said, â€śI am excited to join Spatial Access to be able to offer more transparency and better value for our clientsâ€™ investments.â€ť
Spatial Access is a marketing and media audit and advisory company that helps advertisers increase their ROI on marcom expenditure. It uses proprietary tools and processes to analyse a marketerâ€™s spends in traditional as well as digital media, print production, BTL, ad films, agency partnerships etc., and give them recommendations on how to improve both efficiency and impact.