Knowledge-sharing platform Quora has announced the launch of Quora Ads sales in India. Quora has appointed Httpool as its exclusive ad sales partner in India, expanding advertising support to marketers in India.
Through this partnership with Httpool, brands and advertising agencies across the country can now work closely with the experienced team at Httpool to leverage Quora Ads solutions to amplify their marketing objectives.
Gautam Shewakramani, India Country Manager at Quora, said, â€śIndia is an important market for us, and weâ€™re pleased to expand our support for advertisers and agencies in India through this partnership with Httpool. Weâ€™re excited to have them on board as we work towards making our advertising solutions available to more marketers around the world.â€ť
â€śWith the launch of Quora Ads sales in India, the platform will open avenues for brands and advertising agencies to reach a really high-intent, highly engaged group of users before theyâ€™ve committed to a specific product and made a decision,â€ť said Sunny Nagpal, Co-Founder and Managing Director Httpool, APAC.
Quora is a place to gain and share knowledge. Itâ€™s a platform to ask questions and connect with people who contribute unique insights. Since its founding in 2010, Quora has grown to more than 200 million monthly unique visitors.
Quora has attracted leading personalities who have shared knowledge that wasnâ€™t available before. People like Union Railway Minister Piyush Goyal, former US President Barack Obama, Flipkart Co-Founder Sachin Bansal, Wikipedia founder Jimmy Wales, and social sector expert Smarinita Shetty are just a few examples.
The Quora Ads platform has been publicly available for a little more than a year and has rapidly expanded with new products and targeting features. Quora offers a highly engaged audience, giving marketers an effective new channel to reach their target customers. It has more than 1,000 active advertisers. Quoraâ€™s self-serve Ads Manager is easy to use and allows marketers to reach their target audience.
Httpool is an international cross-channel advertising network with 22 offices across Europe and Asia. Httpool offers a broad range of ad network products and solutions across display, video, engagement, social and performance channels. Over the past 12 months, Httpool India has executed 3200+ campaigns from 350+ brands, supporting all major agencies partnering with select global and local publishers, and deploying sophisticated proprietary ad technologies. Httpool India, launched in 2010, with its offices in Mumbai, Delhi and Bangalore, is a part of Httpool Group. Httpool was recently acquired by Internet Media Services, a subsidiary of Sony Pictures Television Networks.