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PepsiCo’s Cheetos Ocean safari to comply with guidelines for advertising to children

The newly launched variant of the snack brand will be distributed through traditional trade in the cities across South and West India

Cheetos Ocean Safari launched by PepsiCo India will comply with PepsiCo’s stringent Global Nutrition guidelines for advertising to children.

“This is as part of PepsiCo’s commitment on a global basis to advertise to children under 12 only those products that meets PepsiCo’s Global Nutrition Criteria for advertising to children”, said Jagrut Kotecha, Vice President, Snacks Category, PepsiCo India, in a press statement announcing the launch of the new variant of the snack brand.

PepsiCo claimed that Cheetos Ocean Safari meets its Global Nutrition guidelines to encourage the consumption of healthier food and beverage products for children.

“As a responsible food and beverage leader in India we are continuously working towards improving our portfolio to cater to the growing consumer need for healthier products.  The new Cheetos Ocean Safari, made with the goodness of wholegrain and less than 10% RDA for sodium and energy, driven from saturated fat for kids is in line with our global Performance with Purpose (PwP) goals 2025 for reducing sodium and saturated fat levels in our snacks products. Till date we have been successful in reducing 5% to 25% sodium across various variants of our snacks master brands, Lay’s and Kurkure and reduced 15% saturated fat in the entire Lay’s potato chips range,” said Kotecha.

Claimed as the world’s number one snack brand, Cheetos is available in 3 variants, Cheetos Cheese Puffs, Masala Balls and the newly launched variant Ocean Safari. Cheetos Ocean Safari will be available in 4 exciting 3D animation shapes of Dolphin, Shark, Starfish and Octopus, a first in the puffed snacks category. It will be available in Rs 5 and Rs 10 packs distributed through traditional trade in the cities across South and West India.

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