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Nexa rings in third anniversary with a new promise, ‘Create, Inspire’

The campaign reiterates the brand promise to create to inspire. Created by Hakuhodo India, it speaks of the explorers and the inventors who never give up

Click on the image to watch the TVC.

Nexa, Maruti Suzuki’s modern retail channel of showrooms, has launched its new campaign, #CreateInspire, which celebrates the relentless spirit of creators who never stop. Conceptualised by Hakuhodo India, it speaks of the explorers, innovators, influencers and experimenters who keep moving.

In its first set, the TVC celebrates the relentless spirit of creators who never stop. In its third anniversary, Nexa drives home its new philosophy with an impactful visual and audio language that’s true to its core of being exclusive.

The New Ciaz in its latest communication sets out the analogy between the creator and the car. It shows actor Ranveer Singh as a fashion designer, create an inspiring piece. The camera oscillates between showcasing Ranveer’s creative process and romancing with the striking new grille, redesigned headlamps, LED tail lights and the new K15 petrol engine with smart Hybrid. The audio that runs in tandem with this creative play of visuals talks about how the world is watching in awe as the creator is walking through, creating his own space and lounging at his own pace and in effect, just like the New Ciaz that has been created to inspire.

Tarun Garg

Tarun Garg, Executive Director, Marketing, Maruti Suzuki India, said, “Nexa is a brand that has changed the face of Indian automobile industry and now it’s all set to create ‘new’ that inspires. The team at Hakuhodo has surely delivered a campaign that brings alive our new philosophy and introduces it to the world in an impactful way.”

Sabuj Sengupta

Sabuj Sengupta, National Creative Director, Hakuhodo India, said, “Not many brands can claim and fulfil this big commitment of #CreateInspire. The challenge was to convey this promise in the most inspirational way possible. It took us a month to execute it. Also, this is just the beginning. Nexa’s new philosophy will lend itself into aspiring creations that will truly inspire.”

The Campaign:

Credits:

Client: Maruti Suzuki

Brand: Nexa and Ciaz

Agency: Hakuhodo India

COO: Jayanto Banerjee

National Creative Director: Sabuj Sen Gupta

Sr VP Client Servicing: Sharad Mathur

Creative Team: Tripti Kakkar, Saurabh Das Gupta, Eranbemo, Himanshu, Piyush, Akshay, Aastha

Client Servicing Team: Mayur Chandra, Amiya Nayak, Mehak, Rahul, Rajat Sharma, Saurabh Tomar, K Mitra

Planning Team: Vivek Dutta

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