Making top-level appointments in the marketing department IIFL, a financial services company, has appointed Khushnum Ichhaporia as Chief Marketing Officer for IIFL Securities and Vipul Oberoi as Chief Marketing Officer for IIFL Finance Limited.
Ichhaporia has over 16 years of experience and is proficient in brand strategy, brand advertising, online acquisition, customer engagement and content creation. Prior to IIFL, Ichhaporia had served Kotak Securities as Senior Vice-President, where she was responsible for the marketing function with key emphasis on brand building and expanding customer base.
Oberoi has over 12 years of work experience in various marketing and business roles in Yes Bank and Axis Bank. Prior to IIFL, he was working as Executive Vice-President with Yes Bank where he was leading the marketing initiatives for liability products, retail, NRI and SME segments.
R Venkataraman, Group Managing Director at IIFL Group, said, â€œWe are pleased to welcome Khushnum Ichhaporia and Vipul Oberoi to the IIFL family. They bring with them significant branding and marketing experience in the financial services space. We are confident that their expertise will enhance IIFL's brand equity in the mind of the Indian financial services consumer."