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DViO Digital bags creative and social media mandate for VYRL Originals by Universal Music

The agency will handle strategy, content creation and creatives and build communications for VYRL Originals across digital platforms

DViO Digital, an integrated marketing company, has bagged the creative and social media mandate for VYRL Originals by Universal Music following a multi-agency pitch. The agency will be involved in the strategy, content creation and creatives across all digital platforms.

DViO Digital will leverage their muscle to build communications for VYRL Originals across digital platforms. The agency will handle VYRL’s Facebook, Twitter, YouTube and Instagram.

Sowmya Iyer

Sowmya Iyer, CEO and Founder, DViO Digital, said, “DViO has a vast experience with handling entertainment brands and has been associated with one of the most popular music streaming app in India. We are excited to go on board with VYRL and look forward to helping them market the original content and promote non-film music in a huge manner. Every month is going to bring in a different flavour for the listeners. Stay tuned.”

Vinit Thakkar, Senior Vice-President, Universal Music Group India and South Asia, and EMI Records India, said, “We are confident that DViO is going to make a huge impact to our current strategy. It’s an exciting time for us at Universal Music with VYRL Originals and I feel that DViO’s team is experienced and capable of delivering an end-to-end creative solution. We look forward to working closely with them.”

EMI Records India’s latest music property, VYRL Originals is a platform created to promote independent singers, music composers and lyricists. This unique property releases one brand new song every month which launches simultaneously across music streaming services worldwide and on radio.

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