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Brands latch on to Netflix’s ‘omnipresent’ jibe

When Netflix came up with a fitting reply to trolls, it created a social media movement of sorts of its own and now other brands are jumping on to the bandwagon

Netflix’s social media game has always been on point. Be it Facebook, Instagram or Twitter, Netflix has always managed to connect with its fans and build the social media following. So, when people started trolling Netflix for having Radhika Apte in their Indian originals, the brand found a way to give them a taste of their won medicine.

Netflix went the whole hog and released a video starring Apte. Called Omnipresent, the video is shot as a ‘sneak peek’ into the sets of a show called Omnipresent, which stars Apte in every role. The tongue-in-cheek video has Apte playing the roles of an oppressed villager, virtuous social activist, an evil corporate person among others.

While this epic takedown by Netflix has won it yet more admirers, the whole ‘omnipresent’ jibe has snowballed into a meme that has, in true social media style, given birth to other memes.

Zomato was one of the first brands to latch on to the phenomenon, when tweeted this meme.

Not the one to be out done, Netflix replied to Zomato’s tweet with a meme of their own.

Seeing an opportunity, KFC joined the party when they too became a part of the meme wars.

Sony Max too lobbed a meme of their own into the mix

Ceat tyres also took the lead and went ahead with the idea of omnipresence, but with the consideration and insight of Indian Roads. This spawned into #RoadSafetyAptHai by Ceat Tyres, with a topical post to stir conversations around Radhika Apte and Netflix India.  

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