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Yes Bank and iCubesWire launch AI-enabled digital innovation Instatalk

Through this campaign, Yes Bank aims to enhance user engagement and curtails the long process for queries revolving around savings accounts. Instatalk fosters information to the customer within a few seconds and is a progressive move in the digital domain

Yes Bank has opted for iCubesWire’s AI-enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits its requirements.

Organisations in today’s time are exploring the digital parameters and Yes Bank is the latest addition to the list. With the rising neck-to-neck competition in the BFSI sector, it is paramount to keep up with the pace and to innovate better to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world. Through this campaign, Yes Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts. Instatalk fosters information to the customer within a few seconds and is a progressive move in the digital domain.

Rajat Mehta, Country Head, Yes Bank, said, “As a new age, technology-enabled bank, we are always exploring new opportunities to innovate and tie up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product that is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevate the rate of user engagement for our display campaigns.”

Sahil Chopra

Sahil Chopra, Founder and CEO, iCubesWire, said, “Yes Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied up with them for an AI-enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users, thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with Yes Bank.”

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