White Rivers Media wins digital and creative mandate for Canadian Wood

In a multi-agency pitch, White Rivers Media has bagged the digital marketing mandate for Canadian Wood. The account will be handled from the Head Office in Mumbai.

Forestry Innovation Investment (also known as Canadian Wood) is the crown agency of the government of British Columbia (B.C.), the westernmost province of Canada. Started in the year 2013, its mandate is to promote sustainable and durable wood from B.C. to India, spread awareness and educate the Indian market about certified lumber and other wood species through seminars, exhibitions and other networking systems.

White Rivers Media has been entrusted with the task of structuring the digital brand strategy, curating content marketing ideas and managing end-to-end digital and creative execution for the brand for the online and offline audience. 

Nirmala Thomas, Director, India Market Development, Canadian Wood, said, “White Rivers Media comes with creative-edge and strategic insight and we weren't just looking for a digital marketing partner, but someone who is creatively strong and understands the category, business aspects and markets we are operating in. We are hoping to see path-breaking ideas in this partnership."

Shrenik Gandhi, Chief Executive Officer and Co-founder of White Rivers Media, said, "We are glad to be associated with Canadian Wood and look forward to creating some engaging B2B communication stories for them. Their messaging is highly clutter-breaking and engaging and we hope to add on to the same.” 

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