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POPxo launches ecommerce platform, to sell private label merchandise

With five collections to suit every mood and personality, the content giant is offering lifestyle products like laptop sleeves, tote bags, multi-purpose pouches, phone covers, etc. It will expand into fashion and beauty over the next few months

POPxo, the digital community for women, has announced the launch of its e-commerce platform selling private label merchandise.

POPxo is the market leader in creating short and engaging content. The recent success of its first web series, “Unmarried”, has established POPxo in the long format content space as well. Now it’s all set to enter the world of retail with products that are well-priced and designed to appeal to the millennial audience. The pricing for the new range of products starts at Rs 299 for mugs. Laptop bags are priced at Rs 999, canvas pouches at Rs 599 and tote bags at Rs. 999.

Priyanka Gill, Founder and CEO, POPxo, said, “Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo ecommerce platform will create and sell product lines, especially for them. We already know what appeals to women online – our private label is a natural extension. Content, community and commerce have always been our mission and with this launch we solidify our position.”

“We are uniquely placed as the marketing costs for our ecommerce platform are very low. We already have millions of women who engage with POPxo content on a daily basis – now we hope to wow then with our private label offering,” she added.

Vani Kola, Managing Director, Kalaari Capital, said, “POPxo has established itself as a content-platform-of-choice for young women in India with a strong community of over 17m users. We believe that commerce is the most logical step for the company at this stage. The lifestyle products market is fragmented and women-centric, and POPxo’s private label can service this market really well through its rich data-driven personas and enhanced personalisation.”

Just like their content, POPxo’s merchandise has been designed especially for their users. With five collections to suit every mood and personality, the content giant is offering lifestyle produces like laptop sleeves, tote bags, multi-purpose pouches, phone covers, and lots more. They will expand into fashion and beauty over the next few months.

Shubham Jain, Business Head, Ecommerce at POPxo, said, “From design to production and distribution, we are running the entire process in-house and via our partnerships with service providers. It is very exciting to launch ecommerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

Here are their debut collections:

POP Woman

Sugar meets spice in this collection. The “POP Woman” knows her style, speaks her mind, and isn’t afraid to match hot pink with saucy red.

So Desi

Someone who has a flair for drama, who spouts Bollywood dialogues in everyday conversation, POPxo’s “So Desi” collection is right up their alley.

Wanderlust

The “Wanderlust” collection is meant for the girl with a traveller’s heart. From summer tote bags to pretty notebooks, everything here reminds you take a break.

My POPxo

POPxo is all about strong, powerful women who are not afraid of their feminine side and who embrace all that’s good and happy in the world. It is all about pretty pastels and self-affirming thoughts.

Boss Woman

If you’re going to take over the world, POPxo’s “Boss-Woman” collection is just what you need. Diaries, laptop sleeves, phone covers, everything here will remind you that you’re a #bosswoman.

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