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My FM brings story festival in Zindagi Express show in Gujarat

The 10-day festival will feature stories of legendary authors, to be narrated by RJ Aarti, the host of Zindagi Express show, broadcast across Gujarat market from 9pm onwards every weekday

Looking at the positive response of the Zindagi Express show across Gujarat, My FM has introduced a special 10-day story festival that will feature stories of some of the legendary authors. The stories will be narrated by none other than RJ Aarti, who is the host of Zindagi Express, broadcast across Gujarat market from 9pm onwards every weekday.

The story festival will feature the works of legendary authors such as Rabindranath Tagore, Prem Chand, Amrita Pritam, R K Narayan and others. Every day a legend story will be featured in the show.

Rahul Namjoshi, Business Head, My FM, said, “Our show Zindagi Express has been getting outstanding response in Gujarat. This festival is an attempt to offer differentiated content and a unique listening experience to our listeners. Looking forward for an intriguing response,” said Vinay Manek, National Programming Head, My FM.

“The idea behind doing this was to bring alive the art of storytelling, which is an integral part of entertainment in India. With the current lifestyle of people who are either continuously busy on their WhatsApp or have become couch potatoes watching TV, the art of storytelling has gone missing. With our small effort we hope to revive the lost love of the art of storytelling.”

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