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JSW awards digital duties of its CSR arm JSW Sports to Digi Osmosis

The company will encourage and nurture young talent in the field of sports and is trying to promote sports at the grassroots level

Digi Osmosis has been appointed as digital communications agency for JSW Sports. Under this mandate, Digi Osmosis will be responsible for digital media communication on behalf of the JSW
Sports team and will include updates on their supported athletes, new sports-led initiatives under the JSW Sports banner and their Pro Kabaddi team Haryana Steelers. The mandate however does not include digital communications for their ISL Team, Bengaluru FC and co-owned IPL team, Delhi Daredevils.

Commenting on the appointment of Digi Osmosis, Mustafa Ghouse, CEO-JSW Sports, said, “As JSW Sports continues to integrate itself within the sports ecosystem in the country, there is an essential need for us to keep a constant real-time line of communication with interested stakeholders that go beyond our usual interactions. Through a strong digital communications strategy, we look to provide relevant updates on all the elements of the JSW Sports portfolio and open ourselves to feedback that the community can provide through easy access digital platforms.”

Manish Kumar, CEO of Digi Osmosis, said, “We are extremely happy to have this opportunity of to partner with the team at JSW Sports to build a communications strategy that helps amplify their visions and their achievements. We at Digi Osmosis, have always desired to promote Indian sport and believe that in retrieving and telling these stories, we build a fan base for Indian sport that is critical.”

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Tags: JSW
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