Inorbit Malls appointed Infectious as its advertising agency following a multi-agency pitch. The agency will be responsible for crafting advertisements for their malls across India.
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Nisha Singhania
Nisha Singhania, Co-founder and Director, Infectious, said, “This is an exciting win for us because retail, as a category, is rapidly evolving and is ripe for some great intervention. We look forward to partnering with Inorbit malls in this evolution and hope to create some memorable campaigns for them.”
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Ramanuj Shastry
Ramanuj Shastry, Co-founder and Director, Infectious, said, “Malls have the potential to be platforms of immersive brand experience. In these exciting times, it’s an honour to be chosen by India’s preeminent mall and to partner them in this journey of business transformation.”
In the last two quarters, Infectious bagged the digital mandate for Ultra Tech cement and the creative duties for Eros Now OTT and IN2 supplements.
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