The India Chapter of the International Advertising Association (IAA) has kick started its specialised mentorship programme for women which will not only help them progress but also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.
The programme is designed to train and encourage women who are talented and have had work experience of 8 - 10 years.
The programme received an overwhelming response with entries pouring in from April when IAA announced the program. The IAA committee which consists of Nandini Dias (CEO Lodestar UM), Shalini Kamath (Shalini Kamath & Associates), Neena Dasgupta CEO Zirca Digital Solutions), Ramesh Narayan (IAA President) and Megha Tata (Chief Operating Officer BTVI- Business Television India) took time out to carefully analyse and handpick 23 women who will now get a chance to meet, engage and receive mentorship via four sessions from industry leaders over the next six months.
IAA President Ramesh Narayan said, âWe have been working on this programme around the clock and are very happy with the way it is shaping up. We have finished the selection process and will now roll out the Phase I of the activity. It is a long-term plan and we are glad to get it started."
The mentorship programme is the brainchild of IAA Vice President Megha Tata (Chief Operating Officer BTVI- Business Television India) who is also driving the initiative.Â Tata said, âThe idea of encouraging someone to achieve their true potential is a very fulfilling thought and that is exactly what this programme achieves to do. We have shortlisted 23 women who will be receiving mentorship from some of the leading industry experts. We are sure this exchange will be valuable and will empower women leaders over a period in time.â
IAA has roped in 23 mentors which include Raj Nayak, COO, Viacom18, Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, Sudhanshu Vats, MD, Viacom18 Media, Sanjay Gupta, Managing Director, Star India, Punit Misra, CEO ZEE Entertainment Enterprises, Rajesh Jejurikar, President, Farm Equipment Sector, Member of the Group Executive Board, Mahindra & Mahindra, Bhaskar Das, Executive President, Dainik Bhaskar, Girish Agarwal, Non Executive Director, Dainik Bhaskar, Sivakumar Sundaram, President, Revenue, The Times of India Group to name in few.